AYFKM: The Duane Reade in Williamsburg has a “beer bar”?
(AYFKM = Are you fucking kidding me!!??)
Sometimes I really think The New York Times writes stories just for me. Today they are reporting on the newly opened Duane Reade in Williamsburg, which has faced community opposition just for its presence in the fiercely pro-indy business neighborhood and because in true Duane Reade style, they threw salt on the wound by opening directly across the street from local mom and pop King’s Pharmacy.
When Duane Reade opened a new store a few months ago in Brooklyn, it faced opposition from residents loyal to a local pharmacy. So it decided to include something in the store that the neighborhood did not have: a bar that specializes in beer.
Wait, WHAT? Williamsburg doesn’t have bars that specialize in beer?
I have a complicated relationship with Wiilliamsburg. Too many posers and ugly buildings, but this is truly absurd.
And upsetting. And as usual the Times gets its quotes the least sympathetic characters imaginable:
Mark Kleback, 25, a Williamsburg resident who works at a bike shop in Manhattan, said he shopped at Kings Pharmacy across the street out of a sense of loyalty to local businesses.
But, he said, he was not sure how long customer loyalty to Kings would last after seeing the beer on tap at the Duane Reade. “In this neighborhood, I feel like that’s something people would go for,” he said.
Matt Swajkowski, 23 and a substitute teacher in New Jersey, has been spending weekends in Williamsburg since his girlfriend moved there last summer. He has picked up a few growlers, and some of the beers from the chiller room, which he said were cheaper than those at the local bodegas.
Duane Reade had another advantage, he said in an e-mail. “We knew they would have everything we needed at one stop, which, in Williamsburg, is sometimes a tough thing.
Ohh, eww. The beer bar is part of Duane Reade’s approach to marketing, which alters product selection in stores based on perceived community needs.
Paul Tiberio, Duane Reade’s senior vice president for merchandising and marketing was quoted saying that research found that Williamsburg “… was an area that was devoid of opportunities for beer.”
1 note, January 14, 2011